Get relevant backlinks that match the link profile of whoever currently ranks first

Most link building fails quietly. The links go live, the report looks full, and six months later half the pages have been pruned, redirected or quietly stripped of their outbound references. We built this service around the opposite habit: place less, check more, and keep a record of every decision so nobody has to take our word for it.

Where we focus

Link profile audit

A full read of what you have, what is doing work, what is dead weight and what is actively risky. You get the audit whether or not you go on to buy placements.

Digital PR outreach

Longer campaigns built around something worth writing about — original data, a strong opinion, a tool. Slower to start, but the coverage tends to keep arriving after the campaign ends.

Publisher vetting

You can send us a list of sites you are considering elsewhere and we will tell you which ones we would touch. Several clients started with exactly this and nothing else.

Ongoing monitoring

Every placement we make is re-checked on a schedule for as long as you are with us. If a link disappears, you hear it from us before you notice it in a tool.

The rules we keep

• No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
• No link networks. A publisher that quietly links to forty unrelated clients is a liability you inherit.
• No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
• No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
• No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
• No promises about rankings. We control where links come from; nobody controls a search engine.
• No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.

Questions we get asked

A little context

We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.

We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.

This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.

Ways to work together

What lands in your inbox

Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.

If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.

Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.

How we work

1. Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
2. Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
3. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
4. Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
5. Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
6. Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
7. Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.

Also from us

If you are still comparing options, the site below covers a lot of the same ground from a different angle and is worth an hour of your time:

• bazhara.online